1310 Ranch Road 620 South
Suite A-11
Austin, TX 78734
(512) 788-5586 • Fax (512) 788-5587
www.leisuretravelalliance.com
E-mail: jshands@leisuretravelalliance.com

Stuart Godwin, President & CEO
John Shands, Executive Vice President
Steve Kaplan, Director of Industry Relations
Nicola Goodson, Director of Operations

Regional Consortium
Year Organization Started: 2007
Years in Business: N/A
Estimated 2006 Sales: N/A
Number of U.S. Members: 100
Initial Fee: $0
Annual Fee: $0-$350, based on productivity

Special services for members:
Marketing Programs. Multimedia marketing programs for suppliers and agencies including quarterly direct mail and e-mail marketing; cable television, radio, metropolitan and suburban newspapers; online consumer marketing; co-op advertising.

Technology:
Consumer Website and agent-only extranet linking agents to suppliers for full access to preferred suppler booking sites that bypass the costs, inventory limits, pricing uncertainties and interface problems encountered with many third-party systems. Endorsed third-party booking platforms are VAX Vacation Access and CCRA.

Revenue Sharing:
Retroactive pay-for-performance programs for all members.

Goals for members:
LTA aims to bring a fresh approach to consortia management that will focus on the local markets of its agent members in the South and West and incentive revenue sharing. Emphasis on providing localized marketing support of agents in their communities and regions complemented with the national programs that members need.