 By Scott Koepf, CTC, MCC
General Manager
This is proving to be another banner year for leisure travel sales. Business is strong and getting stronger. To truly capitalize on this robust business environment, it’s important that you work with a marketing organization that gives you the competitive edge. Jurni is helping agents do more to increase sales, gain customer loyalty and improve productivity.
You may be asking yourself, how is Jurni different from everyone else? Here’s how:
Our Resources
- Coordinated, highly targeted marketing programs to drive demand, stimulate sales, and create loyalty with your existing customers
- Strong relationships with preferred travel suppliers
- Product education and training to keep you abreast of the latest trends
and supplier updates
- Integrated, specially priced and exclusive version of the industry’s leading relationship management software, ClientBase
- Member support that seamlessly transitions our programs and services into your daily work flow
Our Leadership
Your membership in Jurni affords you personal access to some of the most knowledgeable leaders in the industry. With over 75 years of combined experience, the Jurni executive team is made up of individuals who know your business. They have been agency owners, received extensive industry training and have been recognized for their success with key travel designations. Specializing in all modes of travel, the Jurni team has walked in your shoes and knows what it takes to make a successful travel business.
Our Philosophy for Selling Travel
At Jurni, we believe that your customers choose to travel for emotional reasons. While we recognize that price is a consideration, people embark on vacations for the escape, the experience and the enjoyment that comes from traveling, on their own or with family and friends.
For this reason, Jurni’s marketing programs incorporate an emotional appeal. Jurni is the only marketing organization in the travel industry that uses this tactic, allowing our marketing collateral to stand out in an industry overcrowded with price-focused offers.
For more information, visit Jurni.com or call Jurni Member Services at (866) 445-8764.
There’s never been a travel marketing organization quite like Jurni.
| Jurni Network |
1 East Kirkwood Blvd.
Southlake, TX 76092
(866) 44 JURNI • (866) 445-8764
www.jurni.com
E-mail: sales@jurni.com
Scott Koepf, CTC, MCC, General Manager
Brent Hubele, CTC, MCC, VP Cruise & Tour Supplier Management
Brad Buice, VP Technology Development
Lauren Beardsley, CTIE, Director of Marketing and Group Sales
Kathy Humen, CTC, Director of Supplier Relations
National Leisure Travel Consortium
Year organization started: 2003
Years in Business: 5
Estimated 2006 Sales: Not disclosed
Number of US/Canada agency locations: 400
Initial membership fee: None
Annual fees: $299
Special services for members:
Award-winning themed marketing campaigns mailed on your behalf, designed to give you effective tools for increasing your sales. A fully-customized version of ClientBase®, the industry’s leading Customer Relationship Management tool. ClientBase® manages client data to help you build customer loyalty and more accurately target products to your customers. Your own electronic consumer E-zine personalized with your information and E-mailed to your customers offering them great travel information, helpful tips and special offers. Jurni Cruise for searchable cruise block space. Online training, quick reference guides, one to one training, and interactive training modules that allow you to choose training when and how you want it
Goals for members:
Grow sales by reaching more customers more often with unique marketing services. Build customer loyalty and gain repeat business with Jurni’s fully-integrated version of ClientBase®. Improve efficiency and results by focusing on a select list of preferred suppliers who strongly support your success. Benefit from training programs designed to increase agency profitability. |
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