Supplement to Travel Trade

Michelle Fee & Lynn Korn, Founders

When Cruise Planners was started in 1994 by three travel veterans, Marvin Davis, Michelle Fee and Lynn Korn, its business plan was based on what at the time was considered a cutting edge concept: to attract a cadre of franchised travel agents to book cruises out of their homes.
Today, with over 700 members throughout the U.S. and 2007 sales forecasted at over $100 million, Cruise Planners, based in Coral Springs, FL, has proven its business instincts were right on target.
To build on their success, Cruise Planners has become an American Express Travel Services Representative. This provides members with unique options for their clients such as special pricing, hosted cruises, shipboard credits and free shoreside excursions, plus the added credibility and brand awareness that the “blue box” brings.
Cruise Planners has programs for both experienced travel professionals, as well as novices. Our new members receive proprietary software that can be used both as an office management tool and to manage reservations; startup and operation manuals and a five-day optional training program in Ft. Lauderdale, among other features. Our goal is to help our members grow their business and reach their business objectives.
“Cruise Planners’ marketing programs and support are extensive,” said Michelle Fee, CEO. “We work with members to set up a personalized marketing plan. No two people or markets are alike and we will work with them one-on-one to help them meet their goals. Their success is our success, period.”
Marketing programs include a bi-annual 24-page consumer cruise magazine customized for each agent, state-of-the art full-featured Web Program with a Group registration tool, monthly online flyers that an agent can personalize, a hands-free, effective direct mail program and Cruise Planners’ own customer loyalty program, among others.
NEW — For travel agents in search of a new drug to help spur sales, Cruise Planners has the prescription! It recently acquired International Conferences (IC), an educational travel company that for the past 27 years has provided accredited continuing education at sea programs for professionals in the fields of medicine, dentistry, nursing and law (CME, CLE, CEU, CDE). With the IC division of Cruise Planners, member agents have a new and exclusive opportunity to generate incremental sales targeting the lucrative medical/legal professions.

If you are a seller of travel, these are just SOME of the compelling reasons to give Cruise Planners a call...you owe it to yourself to learn about these benefits — and more!:
• At Cruise Planners, you will be able to take advantage of a world-known brand, American Express, and the best pricing and amenities for your clients.
• We have thousands of group dates with special amenities that will allow you to stand above the competition.
• Our Web sites feature your domain name (not a page on our site), with over 40 templates to choose from. All are Search Engine Optimizable (SEO) with a rich in-line editor giving each agent the ability to add and edit pages to their site, add/remove specials, dedicate pages to groups; a Blog feature; virtual brochure creation; weekly HTML postcard, plus much more at your fingertips.
• We produce over 40 direct mail pieces a year mailed for our members for FREE!
• Access to over 100 customized ads at no cost, for local and/or Web use and placement. Like having your own Graphic Designer on staff!
• We’ve created software designed specifically for the needs of our members. It allows reporting, confirmations, client profiles, mailing capabilities, and so much more!
Cruise Planners is here to help you succeed.
To build your cruise selling career, call Cruise Planners at (888) 582-2150 or visit our Web site at www.cruiseagents.com