701 Carlson Parkway
P.O. Box 59159
Minneapolis, MN 55459-8207
800-496-2255
Web (consumer): www.cruiseholidays.com
Extranet: www.chistores.com
E-mail: chsupp@carlson.com
Peter Thomson, Vice President & COO
Rochelle Weathers, Director of Operations
Marni Pietrzak, CFE, Director, Franchise Development
Anne Gowen, Brand Marketing Manager
Kathy Gerhardt, Public Relations Specialist
National Franchiser
Year Organization Started: 1984
Years in Business: 23
Estimated 2006 sales: $186 million
Number of US/Canada members: 115
Number of US/Canada locations: 118
Initial membership fee (US members):
$30,000 for start-ups; $5,000 for conversions
Monthly fee (US members): Minimum of $525 or 1% of gross sales up to $1.5 M, .5% thereafter
Special services for members:
Complete training including Cruise University, a 3-week intensive and extensive program for new stores. “Turnkey” marketing programs covering print, direct mail and online (Web site and E-mail marketing). Cruise Holidays “On Your Behalf” program provides E-mail marketing to customers complementing direct mail pieces and offering last-minute supplier promotions. Additional exclusive marketing pieces include our cornerstone magazine, Compass, which is complemented by Cruise News newsletter and a cruise travel column. Proprietary leading-edge technology (CruiseWeb 6.0) allows franchisees faster, more accurate capture of all cruise booking information. Robust features allow creation of multitudes of reports in order to target sales and marketing efforts with suppliers and to consumers. We also offer a unique preferred supplier program that capitalizes on our exceptional, national-level relationships with the top cruise lines; dedicated field support for new and existing stores; distinctive products; an extranet site called CHIStores.com as a communication vehicle between franchiser and franchisee and more. Networking opportunities are available year-round with other Cruise Holidays storeowners throughout the U.S. and Canada, including regional meetings, a networking cruise and an annual convention.
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