701 Carlson Parkway
P.O. Box 59159
Minneapolis, MN 55459
(866) 225-9026 • Fax: (517) 264-5596
www.carlsontravel.com
Extranet: www.mercavia.com
E-mail: marc.moore@carlson.com

Michael Batt, President & CEO
Roger Block, CTC, Exec. V.P., Carlson Travel Franchise Group
Mark Masuda, VP, Supplier Relations and Travel Technology
Becky Geyer, Vice President, Marketing
Don Kennedy, Sr. Director, Business Development
Steve Loucks, CTC, Sr. Director, Public Relations
Marc Moore, Director, Franchise Development
Scott Grinde, Sr. Director, Finance

North American Franchiser
(Canada Operations Run Separately From CWT Associates)
Year Organization Started:
Originated in 1888 as Ask Mr. Foster
Estimated 2006 sales: $3.5 billion
Number of US franchisees: 318
Number of US locations: 607
Initial Membership Fee (for US members):
$1,500 per location (conversions only)
Monthly Fee for (US members): $505-$960

Special services for U.S. members:
Global brand; networking and joint selling with some of the most successful independent agencies in the U.S.; most comprehensive preferred supplier program, including dominant airlines and cruise lines; national and local marketing and advertising, including extensive online marketing campaigns; recently revamped consumer Web site with booking engine and agency locator; customized corporate booking engine; Q3 proprietary customer relationship marketing technology; Web fare booking tools; customizable Web site and E-mail programs; newsletters and travel columns; brochures; Exclusive Cruise Program with group space; Exclusive Hotel Program with block space; negotiated vendor programs; 24-hour service center; dedicated support services team and business development managers; continual education and training; and networking opportunities with other Carlson Wagonlit Travel Associates.

Goals for U.S. members:
To maintain and further enhance our role as the leading marketer of consistently high quality travel management, leisure travel services and innovative technology.