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June 2005
Supplement to Travel Trade

You Are What You See!

“The beauty about a vision is that it gives you somewhere to go — and it can be anywhere you want it to be.”


Visualization has long been used by professional athletes, speakers, performers and professionals from every walk of life. Professional sales people also use visualization on a daily basis. The ability to positively pre-plan or pre-play an event in your mind should not be taken lightly or treated as some kind of weird or mystical experience. Picturing the outcome you desire in advance will help achieve excellence even when the stress of the moment doesn’t allow you to see the desired result.
You can mentally rehearse an encounter with a difficult caller before it happens and see yourself achieving a positive outcome. There is something very powerful that happens when two people come together and one of them has already visualized the objective and the result of the encounter.
The one with the plan, any kind of plan, is usually the one who gets what he/she wants. Why? It’s not complicated! One knew where they wanted to go, and the other one didn’t. The one with the vision had a slight (huge) advantage over the other. It’s called direction.
As I often say in my seminars: “If you don’t know where you’re going you’re probably there!” You just have to see in your mind what you want or you’ll end up in somebody else’s picture.
Many of us are able to visualize negative situations quite vividly and quite accurately. How often does the statement, “It’s going to be a bad day” come true? Better yet is the statement, “I’m having a bad hair day.” That is one statement I’m not able to use, thank God!
Visualization does not mean hours of meditation. Being able to visualize simply means focusing in on exactly what the outcome one desires is. The more vivid the picture, the more likely the outcome is to be in your favor. The more detail you are able to visualize, the more effective the results are going to be.
The next time you pick up a telephone or greet a caller, take a moment to visualize the caller as a buyer, as a nice person who needs some help, as a person who is willing to pay you good money in exchange for great service. Visualize what you are going to do and what is going to happen. Be sure to picture them and yourself, in the same scenario. See you being the professional that you want to be. See them buying from you.
Get in the habit of picturing the ideal scenario as often as possible. It won’t work all the time but it will begin to work often enough to make a real difference. If others can do it, why can’t we?
What we vividly imagine will inevitably come to pass.

Bob Abrames is a Salesologist, Author and Presenter in the business of travel. Email him at bob@abrames.com or call (416) 518-1138. His Web site address is www.abrames.com.

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